In the last few months, ChatGPT has become a time-saving and helpful AI tool for coding, image creation and writing content on any topic. There is no denying the fact that ChatGPT has become a ground-breaking tool – easing everything for marketers and business owners who want to make their online presence impressive without hiring professionals in this domain.
With the capabilities of generating programming codes, providing you with impressive marketing templates and writing content, this AI Tool has made drastic changes in digital marketing and even the software development domain.
Whether you want to create blog post outlines, write social media copy, draft emails or anything else, ChatGPT is saving money and time on creating content.
However, things become different, when it comes to complex and more regulated businesses and industrial domains like legal firms, medical domain, and high-security tools and devices.
ChatGPT and Marketing for Law Firms and Medical Industry
You are likely to see some troubling results if you conduct a Google search for anything applying ChatGPT. You will get details from a good number of people – concerning ChatGPT applications to the health and legal profession – who need to follow strict regulations and marketing guidelines.
There are varied queries that take place like, “Will ChatGPT replace doctors and healthcare professionals and lawyers or is it legal to use ChatGPT for medical procedures and legal works.”
For streaming business operations, template creation, drafting outlines and supporting administrative works, ChatGPT can be a helpful tool.
But, it is not a viable replacement for health-related content, legal content and details about the diseases, their symptoms and signs and their treatment procedures. Here, you need trained professionals and legal/medical reviews to confirm the validity and accuracy of the matter.
Another reason is that ChatGPT collects information from the available data of the last two years only and repeats the things if lengthy content is required to write. If you need more pages, blogs or articles on the same topic, you will get the same content with the same phrases and information.
You need to take a closely consideration on how ChatGPT is used and how to write informative content with everything genuinely through this tool or by hiring professional content writers.
ChatGPT Is Not Correct All the Times?
There are many evidences that have proved ChatGPT produce (often) inaccurate information but with confidence. In the same contents, words, phrases and sentences are repeated. You may ask any question to this tool and it will provide you with the answer, but no way has been proven to verify the accuracy of the answer provided by ChatGPT.
If you are writing content on any medical or legal topic, it can be dangerous. People who seek such types of content need to rely on the accuracy of the content to make the right decision. The ChatGPT works on a simple algorithm – providing content from the existing training data that may fall out of date or not based on accurate information to start.
Before fully relying on ChatGPT for content creation, you must focus on fact-checking all outputs and validate any claims themselves.
You may get varied examples of AI – producing inaccurate information. In this way, never stay fully dependent on ChatGPT, if you are writing content on medical or legal topics.
Lacking Insight, Depth and Creativity in Content
If you are planning to outline your brand voice, target audience, and information about the business, human-written content is impressive and result-oriented because the information is put about your business by keeping all key points in mind.
On the other side, ChatGPT cannot produce original ideas and stories or the right information that you want to get on the website. It happens because of a lack of information on the internet. ChatGPT creates content by getting data online. If you are looking for unique and engaging content about your brand, it is not possible to get it from ChatGPT.
You should also keep in mind that ChatGPT doesn’t produce some impressive content as it is not consistent all the time. Submit any topic twice at the same time and you will get different output that is not reliable and lack information and creativity.
In short, ChatGPT lacks the experience of a human – mainly to highlight personal stories or convey emotions. For any content, these points are important to connect with the target audience.
Potential clients always seek information on the basis of updates.
If you need robotic content just to increase the pages and content on your website, ChatGPT can be the right tool. Things become different, if you need something informative, genuine, and just all about your business. For this, you need a professional content writer from a recognized digital marketing agency or internet marketing company.
Doubts on the Ownership of AI Content
Content that you get from ChatGPT already exist elsewhere on the web because it creates content by collecting information online that is already on the web. As a medical or legal professional, you must be careful regarding copyright laws and duplicate content. You should not public ChatGPT content on your website as it may cause copyright infringement too.
Crawling the Web and Validating Information – It is Not Possible with ChatGPT
You should keep in mind that ChatGPT is based on a database and it doesn’t have information about every possible industry or topic. It cannot crawl the web to source new information. In this way, it may not be up to date with recent laws, studies, research and legal processes.
In addition to this, ChatGPT may not have the niche knowledge to accurately convey information to your target audience.
If you are writing content on any specialized topic, it will be better to rely on your professional knowledge or the experience of the medical/legal professional or a writer who has expertise and experience enough on varied topics.
A professional writer can access accurate information by discussing things with you or online that will be the best way to ensure content is accurate and up to date.
Don’t Stay Depend on ChatGPT Content
ChatGPT can ease the work, but you cannot stay depend on it if you are going to write content on any topic. For the travel domain, it may provide general content about any destination, but not the real virtual tour that a professional writer can provide you through their wording and content.
Medical professionals can provide accurate information that ChatGPT cannot do. The same is with legal topics. Therefore, staying dependent on ChatGPT content isn’t good for your business branding and marketing.
Rather than using ChatGPT to write content for your law firm websites, you should hire a skilled content writer and incorporate AI tools into the planning and formatting stages of the content process.
A professional writer understands brand voice in a better way and messaging far better than ChatGPT or any AI Tool. Tools can be used for topic ideation, drafting outlines and structuring content, but not for putting information.
