If SEOs are to be believed, selling SEO services has become more complex these days. Of course, we will focus on every responsible reason and try to explore some remedial measures too. Being an SEO copywriter, I quite often meet SEOs and they have a common complain about problems relating to getting new SEO projects.
On the other hand, business owners get plenty of call and emails every day from SEOs urging them to hire their services and also assure for delivering good results. After going through deep researches, 35% of such owners are approached by the SEO service providers every day and another 22% on weekly.
SEO professionals have only one aim of getting maximum projects and this prompts them to put hard efforts to sell their services to a great extent. So, what should they do to increase their success ratios? Well, it is true that selling effectively is not your cup of tea. But, you should explore some useful factors that work effectively in this arena.
Listen to Clients Rather Than Putting Your Own Words
Majority of SEOs often try to persuade clients by crook or by a hook to hire their services. But, this idea doesn’t work always. You should let your clients speak rather than using the previous trick so they will be able to get details about your services and also discuss their needs clearly. Keep in mind, business owners are aware of business and market than what you do probably. So, it is a better idea to encourage them and tell them about their business, customers, competitors and of course various challenges their businesses face.
Inform Rather Than Selling Your Services
The main purpose here to offer value to a prospect before you actually try to sell to business owners. Those of local business owners have a lot of ideas about online marketing – but, being a specialist, you must know more than they have. This clearly means you deserve to inform them. The fact can’t be denied that search engine marketing is growing rapidly. So, those businessmen who are busy generally don’t have enough information in this regard. So, you can, in fact, assist such persons in getting well informed about it. Doing this helps you in winning the trust of the business owners and also increases your chance to sell your services successfully.
Leverage Your Market Reputation
Undeniably, a great reputation is necessary to ensure the success of every business irrespective of its type and nature. It is also needed for those of freelancers and agencies. It indeed offers customers great confidence to read some positive reviews from those of other business owners or also contact them directly to talk about your services. Being an SEO specialist, you must be focused more on to enhance your relationships with your existing customers. You can ask them for some recommendations, reviews, sample video testimonials and more.
Never Get Trapped into the Affordable Cycle
As most of the SEOs over-emphasizing the word cheap or affordable services. Although an affordable service is highly preferred, it doesn’t work always. Most of the business owners prefer quality than affordability. So, you will be successful in persuading your clients even without using the ‘magical word’ affordable service.
