SEO is one of the most important digital marketing skills. Whether you want to start a blog, eCommerce brand, or SaaS company, you need website traffic. And to get organic traffic, you need to rank on Google for specific keywords.

So whether you need to perform keyword research, audit your website, do competitive research, or just want to see how well you rank on Google, you need to use one of the best SEO tools.

The best SEO tools are required to make it simpler and easier to ensure that your website is optimized for performance, as well as manage and monitor your search engine rankings.

SEO developed as an extension to web accessibility by following HTML4 guidelines, in order to help better identify the purpose and content of a document.

Below are the 10 best SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast and easy-to-use

Best SEO Tools Free & Paid in 2023

1. SEOquake

SEOquake is one of the most powerful SEO tools and browser plugin that offers numerous SEO metrics. It is especially useful when it comes to content marketing as it quickly gives detailed information on any website.

KEY FEATURES:

SEO Bar – You just need to browse the web pages with SEO Bar and it will provide you with quick information.

SERP Overlay – It helps you view complete analysis of the SERP, and results can be exported in CSV format.

Keyword Analysis – Provides detailed and structured reports on keywords with proper keyword analysis.

Print and Export – Data can be saved into CSV file format from any file.

PRICING:

Entirely free of cost.

USED FOR:

Conducting an on-page SEO audit

Examining internal and external links

Comparing URLs and domains in real-time

Exporting data into CSV file format

CONS:

High-level parameters are quite confusing for the new users

 

2. SEObility

SEObility is a powerful all-in-one SEO software that helps you monitor your website, which comes in handy in SEO optimization. With its daily updates and link building tools, SEObility helps entrepreneurs improve their search engine rankings with ease.

On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links.

KEY FEATURES:

Rank Tracking – Helps you track daily keyword rankings based on different demographics and search engines.

Keyword Monitoring and On-page Analysis – Does on-page crawling and keyword monitoring giving proper improvement suggestions to the users.

Local Search Results – Users can also evaluate and monitor the local search results that will help them rank higher for a specified targeted group.

Competitors Comparison – Quickly explores and compares the content of your competitors’ website so that you can optimize your process.

PDF Export and E-Mail Reporting – Generate regular reports to show a change in the rankings of the websites.

PRICING:

The Basic plan, designed for beginners is available free of cost. The Premier plan designed for professional websites is available at 30 days of a free trial. After the trial, the plan costs $50 every month. The final Agency plan is $200 and is perfect for large websites and agencies.

USED FOR:

Website crawling and site auditing

Checking daily updated Google rank tracker

Link building and backlink checking

White label reporting and regular monitoring

Runs a Metadata and on-page check

Blacklist and safe browsing check

Monitors your page response time

Exports in-depth reports in CSV and PDF format

 

3. GrowthBar

GrowthBar is one of the easiest SEO tools available. They enable users to see millions of keyword results, competition’s backlinks and Google Ads data and generate blog content in just one click.

GrowthBar is built using Open AI — the most sophisticated language model ever made. That means the results and recommendations are as good as it gets.

Because of the simple user interface and robust data sets, it’s becoming a favourite choice for entrepreneurs, small businesses and freelancers.

KEY FEATURES:

Organic Research — See millions of keyword suggestions along with their competitiveness score.

Competitiveness Metrics — See your competitors’ top organic keywords, top backlinks, and export any of the metrics into an Excel-friendly CSV.

Content Generation — Generate blog post outlines with proper keywords, headlines, word count, links, tone, and more — all with one click of a button.

PRICING:

Free for 5 days, before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo — which makes GrowthBar significantly cheaper than most other quality tools out there.

USED FOR:

Content generation for bloggers.

Competitive research: understand your competition’s top organic keyword, Google Ads keywords, backlinks, and Facebook Ads.

Get word counts, difficulty scores, keyword suggestions, backlinks, and much more to build your content strategy.

CONS:

Lacks technical SEO metrics

Lacks historical tracking data

Lacks SEO audit feature

 

4. SEMrush

SEMrush is a leading competitor analysis tool that helps users evaluates their competitors as well as their own content. It provides robust metrics and allows users to get top-performing pages, content, and keywords.

SEMrush has been successfully helping many website owners and eCommerce entrepreneurs to understand the SEO strategies of their competitors. This makes it one of the most popular SEO tools among small and medium-sized enterprises.

The SEO tool offers the best help for SEO, PPC, ad campaigns, backlinks, keyword research, SERP, and much more.

KEY FEATURES:

Organic Research – This feature allows the users to see the top keywords used by their competitors, and comp the changes of domains.

Advertising Research – It helps you run better ad campaigns by analysing the ad budgets of the competitors. You can also localize your ad campaigns.

Product Listing Ads – SEMrush allows the users to see competitors’ Product Listing Ads and product feeds.

Traffic Analytics – SEMrush accurately tells about the online performance and traffic of a website. It also helps you understand the behaviour and media consumption of potential customers.

PRICING:

SEMrush offers three paid plans. The Pro plan is $119.95, the Guru plan is $229.95, and the Business plan is $449.95. There is also a quote-based Enterprise plan that you can customize according to the specific needs of the entrepreneurs.

USED FOR:

Creating guest blogging strategies

Analysing the strategies of the competitors

Tracking past and current website ranking

Performing technical SEO audits and gauge user experience

Finding good advertising opportunities for CPC

Doing robust keyword research to make your content rank higher

CONS:

Newbies might find it a bit complicated

You have to pay a hefty tag for more advanced features

Instances of inaccurate data regarding advertisements and backlinks

 

5. Ahrefs

Ahrefs is also a great SEO tools. Not only is it the second-fastest web crawler (only behind Google) but it has the best user interface out of all tools on this list.

It’s primarily used for backlink audits, competitive analysis, URL rankings, keyword research, and more. Like SEMrush, Ahrefs also offers organic search reports to analyse the traffic of your competitors’ sites.

Users then use that extracted data for link building, keyword research, SEO strategies, rank tracking, and content marketing.

KEY FEATURES:

Amazing Keyword Tools – Ahrefs generates millions of keywords on a single research query.

Ranking History – You can see the ranking history of any keyword used on any page of your website.

Content Explorer – You can do a content search within the Ahrefs database that contains more than 1 billion web pages.

Monitor Outbound Links – Ahrefs shows outgoing links report in the site explorer. This helps you keep proper track of where your guest posts are linking.

PRICING:

You can test out the product by opting for the 7-day trial for $7. After that, you can upgrade to the subscription plans starting from $99 and range up to $999.

USED FOR:

Getting website improvement tips for increased visibility and ranking

To get a clear backlinks analysis report

To know the URL rating

To get historical backlink data analysis

To build a content strategy

CONS:

Lack of automated client-facing reports if you’re running an agency

 

5. Advanced Web Ranking

Advanced Web Ranking is a great SEO tool for teams looking to track a large volume of keywords. Its ability to track keywords on a hyper-specific level (including SERP features) and white-label reporting make it ideal for agencies and in-house teams.

This tool can also track 3,000 search engines and more than 170 countries, with support for not just Google, but also Baidu, Yandex, Amazon, YouTube, etc. Advanced Web Ranking also performs a deep competitor analysis that includes metrics like market share, estimated visits, and new competitor discovery.

KEY FEATURES:

It’s a long-standing tool and has existed since 2002.

Provides hyper-specific local SEO results on both desktop and mobile (country, city-level, or GPS coordinates).

3.000 search engines and more than 170 countries (also offers support for SEs such as Baidu, Yandex or Amazon & Youtube)

You can white-label reporting, export them via PDF, or CSV, create permalinks, integrate with Data Studio, etc.

It can accommodate large volumes of keywords (which is great for agencies and large in-house teams).

The tool supports unlimited users with different rights (admin, team member) at no additional cost.

PRICING:

Advanced Web Ranking has four paid plans and all come with a 30-day free trial. Plans increase in price by providing more “units”, which allow you access to a higher volume of keywords to track.

Starter: $49 per month.

Pro: $99 per month.

Agency: $199 per month.

Enterprise: $499 per month.

USED FOR:

Performing keyword research.

Tracking large volumes of keywords.

Finding specific keyword rankings at the local level.

Competitor insights and understanding SERP features.

CONS:

Updates might take a long time if you’re tracking a huge volume of keywords since the rankings are collected in real-time.

There is no link building module.

 

7. Sitechecker

Sitechecker.pro is a great website checker that provides a deep SEO analysis so that you can make SEO improvements. You simply input your website URL and click analyse. Once Sitechecker scans your website, you get insights into traffic, backlinks, rankings, and more.

KEY FEATURES:

Website Change Monitoring – Their ongoing website scans audit your website and provides information on changes that have been made and how they impact your SEO scores.

On-Page SEO Audits – Sitechecker scans your webpages and provides insights into issues to fix.

Website Traffic Check – You can view competitor site traffic without any limits.

Daily Backlink Tracking – Get notified whenever any new links point to your site (or any disappear) so you can take action.

Rankings Check – View your keyword rankings (including local and mobile rankings).

PRICING:

Sitechecker has three main pricing plans starting at $23 per month. Their $23/month Startup Plan provides you the ability to use their website checker on 3 websites, 1500 URLs, 150 keywords, and 3000 backlinks. Pricing plans scale up with the number of websites, URLs, keywords, and backlinks you want to track.

USED FOR:

People that need a website checker for site audits.

Competitor tracking.

Keyword position tracking and monitoring.

New and lost backlink tracking.

 

8. Authority Labs

Authority Labs is another highly useful SEO tool that comes with a super-easy user-friendly interface. With Authority Labs, you can easily set up multiple sites and optimize your SEO campaigns. It also helps you acquire location-specific rank tracking to laser target your audience.

Users can also track the SEO campaigns and strategies used by their competitors in the market.

KEY FEATURES:

Global Tracking – You can easily do both local and global tracking for different countries and cities.

Keyword Targeting – Effective keyword targeting with keyword research tools.

Free Trial – Authority Labs also offers 30 days free trial.

Daily Reporting – Receive in-depth reports with daily rank checking that help you analyze where you are standing.

PRICING:

Authority Labs offers four different pricing plans. The Plus plans costs $49, and the Pro plan is $99. Other more advanced plans include Pro Plus at $225 and the Enterprise plan at $450. Apart from this, you also get a 30-day free trial; no credit card required.

USED FOR:

Tracking competitor domains

Tracking product ranking on various sites

Comparing mobile ranking to desktop results

Offers in-depth analytical reports automated reports into the reporting process

CONS:

Sorts keywords in alphabetic order, and there is no option to change this filter setting

 

9. Serpstat

When it comes to SEO and digital marketing solutions, Serpstat is a one-stop-shop. From optimizing your SEO to running your ad and content marketing campaigns, it helps you with just about everything.

The Serpstat tool does keyword research, competitor research, PPC analysis, and so forth. The dashboard is smooth and easy to use to avoid complexity. Plus, it also helps website owners to keep complete track of the backlinks of their competitors.

KEY FEATURES:

Website Analysis – Serpstat runs an analysis by monitoring the domain and URL of the website. The analysis includes in-depth SEO and PPC research.

Keyword Research – Keyword research includes cluster research, search suggestions, search volume, content marketing, and SERP analysis.

Backlink Analysis – Collects full backlinks data spanning over the last two years and at the same time keeps track of your competitors’ backlink strategies.

Site Audit – Cleans up your website, HTML, page speed, and never lets you miss any potential error.

PRICING:

Serpstat offers four different pricing plans that include monthly and yearly subscriptions. The Lite plan costs $48 per month, the Standard plan is $104, the Advanced plan is $209, and the Enterprise is $349. You also get a 30-day free trial.

USED FOR:

Searching keyword variations and collecting international data

Checking the relevance of different webpages

Tracking universal search results

Finding ad strategies and budget of your competitors

CONS:

Site auditing is quite slow for heavy websites

Shows inaccurate keywords sometimes

 

10. Long Tail Pro

Long Tail Pro is a keyword research tool that helps you explore less competitive keywords. These keywords can help you acquire high-converting online traffic, whatever your niche.

It offers excellent keyword suggestions in bulk, along with the keyword competitiveness score. This SEO tool is perfect for beginners and start-ups.

KEY FEATURES:

Create Multiple Projects – keep your all campaigns for different sites perfectly organized

Import and Export – Quick export of the best keywords into Excel and import into the Long-Tail Pro dashboard

PRICING:

Long Tail Pro offers three different pricing plans along with 10 days of the money-back guarantee. The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25.

USED FOR:

Finding competitive keywords

Generating long-tail keywords

CONS:

Limited manual keywords

Limited seed keywords

Does not help in analysing backlinks