Marketing or branding is the oxygen for your company, without it, your company cannot stay alive. Marketing is extremely essential to get good business and get your brand known and renowned. People do marketing in various ways- via print media, digital marketing and a lot more. But now various techniques and technologies are evolving via which people can target hundreds and thousands of potential customers within a few seconds. This is quite easy, time-saving and of cost-saving. Rather than investing in various single marketing unit, it is always better to target lots of existing customers and potential customers via email marketing.
What is email marketing?
Email marketing is the process of reaching out to people via emails. These emails contain information, logo, offers, information, promotional messages, a newsletter about your brand and its products. This is a process of connecting people on a regular basis and developing an interaction.
How it benefits your company?
Email marketing helps to market in a much easy way:
- It saves time.
- It costs low.
- It helps you to choose and segment your targeted customers.
- It helps to get an excellent return.
- It is addictive and calls to action, as customers cannot resist them to get to know about the product and try it immediately.
- It helps you to reach people globally.
- It is easy to track, share and create.
- It can be customized every time you send it.
How to do email marketing effectively for better revenue or profit?
It is very necessary to know how effective you can get your email campaign done. Try to focus on a few tricky processes which will help you to get the best output from your email marketing and thus will help you get proper revenue or profit from it.
- First, decorate or rather organize your mail properly, set a lucrative rather interesting subject line, senders name, time and date of sending the mail.
- The subject line must be interesting, rather appealing. It should insist the reader go through your mail. The mail should contain something for the customer or reader, everyone wants to know “what is there for me”, so your email must be connecting.
- The presentation of the mail must be in a proper way with certain keywords such as newsletter, survey, jobs or posts. Using these keywords will reduce the probability of putting your mail in the junk.
- The sender’s name is really important. An email without a name will be of no effect and people can consider it as fake mail. So your email must contain a sender’s name, note and company logo.
- Consider the day when you are sending the mail. Remember people must have time to go through your mail. So in order to do that, you must note when you are sending the mail. Email sent on Sunday, Friday is more effective as people read them when they are relaxed from their hectic schedule.
- If you want to be specific about the time. Remember reports and surveys say that the email conversations are read more within 2 pm to 5 pm and early morning from 5 am to 7 am.
- Keep a landing page from your email, it can be your company website’s home page or any other page which contains all the messages you want to deliver. Also, encourage in social sharing of the email to the reader’s friends.
Email marketing is very simple and easy, you can easily reach to millions of potential customers globally within no time.
