Though there were many email providers like Yahoo, Rediff and Gmail that made communication easy, it is the entry of Facebook into the market that everything changed drastically. It is the first social media platform that several businesses have used to launch their ads. However, there is also controversy that the impact of ads should be reduced on individual accounts.
It is the network that has many active users when compared to the other popular networks like Twitter, Instagram, WeChat, Snapchat and YouTube. With this fact one could not deny that Facebook is still the most powerful marketing tool and hence should learn about tips that could help effective promotion and marketing of the business.
Business page drives the first impression
While personal pages related to individual accounts could be crazy and classy, there is always a need to be wise in selecting the perfect business page with the enriched profile picture, sign up option that lets users connect with you if interested. You should be cautious about the options provided in the sidebar tabs. One additional challenge is to decide on the selection of profile categories while setting up the account. Among six profile categories provided by Facebook, you could select the one that fits your apt.
Vanity URL, the SEO standard to be part of search results
Once the profile set-up is done, you should also think about finding a vanity URL so that you could be part of many search results that are done both on Facebook and on Google. Typically to say, the vanity URL would depict the fact that you are following SEO standards. Also, you could use this URL in your website so that Facebook users could easily connect with you and get the updates directly on social media than to periodically visit your website.
Select Photos and CTA button that talks about your business
Your business could be a service or product, the service could be social or commercial like the spa or event management, the product could be any type like food or accessories, thus the pictures should clearly show in short what you could do. In addition, a CTA button name should say what is the expected action from users. Action driven marketing is always wise as you end up creating loyal customers.
Wise selection and maintenance of the content
Profile once established would serve just as place holder, only when the right content is posted do things move fast. Content being the king, as said by many marketing professionals, could be native or original, user-related and finally the self-contained or self-promoting. So, this mix when properly done would make your posts more appealing and thus create followers. Keep it as 70,20 and 10 proportion so that things work perfectly. Also, make sure that you set a policy or rule for cleaning the old posts so that the old posts do not circulate much and make your business pages look outdated.
Share user contents
Posting alone would show you are too much into business expansion on a social media network. Well, to avoid creating such an image, it is wise to share user contents by which your likes and interests would be cleared conveyed to your subscribers and followers. This help expands your presence on social media network.
Leverage Facebook Insights to correct your mistakes.
While you need not be an analyst developing the insights out of the data, you could leverage the insights provided by Facebook. Page insights help know the quality of your content which is expressed through likes, views. They also talk about how better the posts were able to engage the people, comments and shares are examples of user engagement.
Also, these insights about your pages would show the active hours of your network members thus giving you an idea of when to post new content. You could try posting different types of content and evaluate which type of content is most welcomed by the followers.
One other insight is about the audience, it tells more about the people who are viewing your content and their demographic details like education, age, gender, job, hobbies and interests. When you know these details, you could post the content that explains how your services or products would fit them.
Follow the sequence of steps properly
These are all the steps that you should be careful about before getting into the next set of steps that you should work on like the Facebook Ads, creating content targeting the specific audience, promoting your page outside of this most powerful social media network, etc. Last but not least you should also choose the most effective marketing influencers so that the desired outcome is attained as quickly as possible.
Connect with ACSIUS Technologies PVT. LTD. and find out how with the right FB marketing trend one can make their brand more popular and profitable.
