Google’s AMP – A Complete Overview!

Launched on February 24, 2016, Accelerated Mobile Page (AMP) is the most popular Google’s project designed as an open standard aiming to make page loading process on mobile devices quick. It is something that basically improves upon the rational process of serving page loading or mobile content as it depends on a specific form of HTML, popular as AMP HTML, to strip down the complete presentation of the content.

Is really AMP important for search engine optimization (SEO)?

Well, Google often suggests that mobile-friendly and page speed are key for top-quality ranking distinction that indeed plays a crucial role in determining the position of any site’s content in the SERPs (Search Engine Result Pages). This clearly indicates that the faster a site is and responsiveness, there is maximum chance that it can be seen and clicked on by those performing Google searches.

Since the year 2013, Google has been emerging from being the firm offering links to some other sites in search results to the company offering complete answers to the questions when it comes to search results.

How does AMP function?

Google’s AMP has been divided into three important parts mentioned as below:-


It is basically defined set of pre-processing tags. These are mainly limited to text formatting and also image embedding tags like amp-embed, amp-ad, amp-pixel, amp-img and also amp-video.


It is a second part of AMP limited to Javascript file. It loads various external resources in an asynchronous way. It keeps render blocking from interfering with how quickly and also what user came to visualize renders on the screen. Besides, it also pre-renders and grabs the content by predicting which connections and resources will be required, then by pre-sizing and downloading pictures.


Also recognized as AMP CDN (Content Delivery Network), it is search engine’s system of services performing the job of heavy lifting of grabbing your latest content and also pre-positioning the same across the world. It is refreshed every time whenever content added or modified.


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